Changing the question from why New Brunswick? to this is why.
Set within a province that has difficulty drawing settlers within the larger context of Canadian migration, our model chooses to promote an articulated sense of identity and place for New Brunswick by envisioning a re-energized destination for migrants at Saint John’s waterfront. The design depicts New Brunswick’s forested landscape with an intervention on the edge of Saint John’s waterfront. Between the two, an existing bisecting highway underlines its reputation as the ‘drive-through province.’
Grey is part of the collective psyche of Saint John, a city that fog knows well. The design juxtaposes this environment by the introduction of bold colour found within the structure of its animated roofscape. It further depicts an intertidal landscape that at once reveals the wonder of this dynamic place and represents its potential transforming state.
Ultimately, a destination for tourism and habitation for new migrants is put forth, sustaining and enhancing Saint John and New Brunswick’s geographical character.